At Basecamp, we treat our company as a product. It's not a rigid thing that exists, it's a flexible, malleable idea that evolves. We aren't stuck with what we have, we can create what we want. Just as we improve products through iteration, we iterate on our company too.
Andrew Wilkinson's tale of how he blew $10,000,000 building a to-do list app perfectly illustrates the danger of trying to analyze your own failures. It's so easy to fall in love with one of those infinite alternate universes where you just did that one thing differently and everything worked out. Like "if only we had raised venture capital, we would have made it". No, sorry, you probably wouldn't have.
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